Project 01 / 10
Certified Organic, Allergy Friendly Candies
Part of Sweet Candy Company
- Client
- Surf Sweets
- Disciplines
- BrandPackagingWeb
Fig. 00 / Surf Sweets website homepage shown on a mobile phone
/Client
A certified organic candy brand with allergy friendly treats, relaunched with a new website, refreshed packaging and enhanced branding after joining Sweet Candy Company in 2020.
Part ofSweet Candy Company
Surf Sweets is a Certified Organic Candy Brand that prides itself in allergy friendly offerings. Surf Sweets was acquired by Sweet Candy Company in 2020 and brings with it a new Website, and enhanced branding within the same delicious product offering.
With Surf Sweets (Sweet Candy Company), I oversee the design, creative direction, and execution of brand assets across all touchpoints, including branded campaigns online, consumer packaging & products, organizational events, and user experience across multiple channels. I execute on the design, content of the website, and implement any developmental updates and features. I also provide creative direction and create conceptual designs for contract manufacturing and provide strategic support to sales and marketing by providing visual tools and collateral in Digital & Printed Media, Online (ecommerce), experiential design, 3D Concepts, Graphic Design, Film/Motion, Video Editing, and more.
Creative Art Direction & Design for all Digital & Printed Media for two consumer brands: Sweet’s and Surf Sweets.
- Direct to Consumer
- Internal, Corporate Brand Collateral
- Trade Show Booth Design
Packaging & Displays
- Design, Redesign, and Production File Preparation for rigid and flexible packaging
- 3D Concepts for Retail Displays & Packaging for Branded Products and Private Label
- Private Label Dieline and Art File Preparation
Web & Ecommerce
- Creative Direction & Design
- Content Management for Seasonal Promotions and Marketing Campaigns
- Custom Feature Enhancements, Modifications & Development
- Web Accessibility Enhancements & Quarterly Audits
Social Media
- Content Design and Management
Marketing
- Email Marketing Design & Deployment
Branded Product Lines
- Conceptualize and Design new and updated looks for legacy products.
- Conceptualize and Design modified product lines for retail partners and special programs.
- Conceptualize and Design packaging and graphics for Contract Manufacturing.
Product Photography
- Product Photography and Edits for all Digital and Printed Media, Website Content, and Social Media
Film & Video Editing
- Video Capture and Editing for Social Media Content, B2B Sales & Marketing Content, and other internal applications.
Graphic Design | 3D Render | Layout
Chapter 01
08 packages
On the shelf
The full line, front panels lined up the way a shopper meets them.
Design | Identity | Experience
Chapter 02
Design | Management | Social
Chapter 03
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Sweet Candy Company
Quality Candies Since 1892
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